BLUBASS started as an idea to create BLUBASS Ear Buds with superior quality. This quality needed to be a fraction of the competitions price. The companies goal was to produce a quality sound that competed with the industry leaders. The problem was that Blu Bass wanted to produce this sound for a price people would feel comfortable paying. We wanted to price our earbuds between five to ten times less than the equivalent competitors. We succeeded in doing this by creating relationships with manufacturers and developers. They produced exactly what we asked for while doing it for the price we demanded.